MedUniverse

Ruben

Pharma’s digital struggle: what are the challenges and how can they be addressed?

In our previous post, we discussed how digital maturity could be measured and established there is a gap between the digital maturity of the pharmaceutical industry and the expectations of HCPs. In this post, we will investigate why Pharma is trailing behind digital leaders and what could be done to remedy this. The hurdles Pharma …

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Is Pharma a digital laggard?

Digital has transformed the way the world does business, and pharma/healthcare is no exception to that rule. A majority of today’s HCPs are ‘digital natives’, meaning they became clinical practitioners since the Internet went mainstream. There has been an exponential growth of digital channels, platforms and tools that promise unprecedented access to HCPs. In turn, …

Is Pharma a digital laggard? Read More »