MedUniverse participated in the recent Pharma Marketing Europe event hosted by Reuters Events. Anna Omstedt, CEO of MedUniverse, gave a talk on how Pharma should make use of digital patient cases to adapt their digital strategy and increase HCP engagement. For those of you who missed the conference – please find the 15-minute talk here >>

You will:

• Learn how and why patient cases increase HCP engagement and enable a content strategy with a constant feedback loop
• Get a short demonstration of the MedUniverse Patient Case Engagement Platform from an HCP perspective
• See practical case studies of how leading Pharma companies measure HCP engagement and identify knowledge gaps that allow them to iterate their messages continuously