MedUniverse

#ehealth

Is Pharma really addressing the educational needs of HCPs?

Hej! My name is Sneha, and I am taking over the MedUniverse blog this week. I am a student at Karolinska Institutet (a medical university in Stockholm) where I am pursuing a Master’s in Bioentrepreneurship. I have chosen to do my thesis project at MedUniverse, to investigate how healthcare professionals (HCPs) and the pharmaceutical industry …

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Digital? Gladly, but where do I start?

At MedUniverse, we help Pharma companies convey messages via digital patient cases. Johanna Lundqvist, one of our Customer Relations Managers, has identified the main hurdles that Pharma companies face on their digital journey: “Over the years, I have experienced that Pharma’s principal issues with digital are getting started and tying digital initiatives to business objectives …

Digital? Gladly, but where do I start? Read More »

Staying CALM: the MedUniverse take on tackling Pharma’s digital challenges

The next chapter in our series about the digital struggles of Pharma will cover what MedUniverse is doing to address the specific issues that came to light in our previous posts (lack of customer focus & linking digital initiatives to the broader business). As for the first issue, the lack of customer focus: everyone in …

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