The WHO has declared COVID-19 a pandemic on the 11th of March. Authorities in many countries have implemented a set of measures to combat the spread of the disease, ranging from recommendations to avoid public gatherings to complete lockdowns. These developments have put severe strains on health care systems. Physicians, nurses and many others are […]
How will Pharma engage HCPs in times of corona? Read More »
Hej! My name is Sneha, and I am taking over the MedUniverse blog this week. I am a student at Karolinska Institutet (a medical university in Stockholm) where I am pursuing a Master’s in Bioentrepreneurship. I have chosen to do my thesis project at MedUniverse, to investigate how healthcare professionals (HCPs) and the pharmaceutical industry
Is Pharma really addressing the educational needs of HCPs? Read More »
At MedUniverse, we help Pharma companies convey messages via digital patient cases. Johanna Lundqvist, one of our Customer Relations Managers, has identified the main hurdles that Pharma companies face on their digital journey: “Over the years, I have experienced that Pharma’s principal issues with digital are getting started and tying digital initiatives to business objectives
Digital? Gladly, but where do I start? Read More »
The next chapter in our series about the digital struggles of Pharma will cover what MedUniverse is doing to address the specific issues that came to light in our previous posts (lack of customer focus & linking digital initiatives to the broader business). As for the first issue, the lack of customer focus: everyone in
Staying CALM: the MedUniverse take on tackling Pharma’s digital challenges Read More »
In our previous post, we discussed how digital maturity could be measured and established there is a gap between the digital maturity of the pharmaceutical industry and the expectations of HCPs. In this post, we will investigate why Pharma is trailing behind digital leaders and what could be done to remedy this. The hurdles Pharma
Pharma’s digital struggle: what are the challenges and how can they be addressed? Read More »