Digital has transformed the way the world does business, and pharma/healthcare is no exception to that rule. A majority of today’s HCPs are ‘digital natives’, meaning they became clinical practitioners since the Internet went mainstream. There has been an exponential growth of digital channels, platforms and tools that promise unprecedented access to HCPs. In turn, […]
Is Pharma a digital laggard? Read More »
We would like to thank all of our customers for the productive collaborations we have had. Your challenges have inspired us, and we have met many dedicated teams who were focused on helping physicians achieve better patient outcomes. As 2019 is coming to an end we want to wish you a fun-filled holiday season and
Happy Holidays from the MedUniverse team! Read More »
This week, we hit the road! MedUniverse’s very own Johanna travelled to China to take part in the 4th Sweden-China Health Forum. This year, the forum took place in Haikou (Hainan). Swedish and Chinese participants from government, academia, and industry will gather to discuss how to apply new technologies and innovations to improve healthcare. AstraZeneca
MedUniverse at the Sweden-China Health Forum Read More »
At MedUniverse, we recently came across an interesting study and we would like to share some highlights with you. According to the 2600 HCPs that participated in the study, the three most important criteria that ensure a great overall customer experience in pharma are: Flexibility: 90% of HCPs ask for more options to access information
The three key criteria for successful HCP engagement Read More »
MedUniverse got the opportunity to talk to Heidi Stensmyren, President of the Swedish Medical Association, about patient safety and how we can further improve the collaboration between the pharmaceutical & LifeScience industry and healthcare professionals. Swedish Medical Association The Swedish Medical Association is the union and professional organisation for doctors. They also have a key
MedUniverse Interview – President of the Swedish Medical Association, Heidi Stensmyren Read More »